Mackenzie Jackson

PROFESSIONAL SUMMARY

A 4.0 GPA, seven-time Dean’s List student graduating from the University of Texas at Austin in May 2025 with a BS in Advertising and a minor in Business. Gained experience through five internships across diverse industries, specializing in go-to-market strategy, social media marketing, sales, and client-facing account management. Additionally, has business development experience as a successful entrepreneur and social media influencer. Eager to apply my analytical and relationship-building skills in a sales role.

PROFESSIONAL EXPERIENCE

R. Couri Hay Creative PR | Senior Intern  June 2024 - August 2024

New York, New York

  • Promoted to Senior Intern and assumed a leadership role, overseeing a team of interns, delegating tasks, managing client relations, and ensuring high-profile clients received timely, accurate press clippings and reports.

  • Secured media placements for clients through targeted outreach and strategic relationship-building.

  • Conducted data-driven audits using Cision and RocketReach to identify key contacts and conduct in-depth industry research.

  • Assisted in managing a sold-out fundraising event with over 500 attendees.

  • Compiled comprehensive press clippings and reports to support client media strategies.

She-She Media & Design, LLC | Intern  August 2023 - May 2024

Austin, Texas

  • Secured impactful media coverage by developing and executing targeted pitches, press releases, media lists, and influencer partnerships, driving increased visibility and engagement for clients.

  • Planned and executed social media calendars, creating engaging content while mastering posting and response tactics.

  • Contributed to event planning, from concept to execution, ensuring seamless coordination and subsequent media coverage.

  • Researched and identified targeted influencers, establishing and coordinating partnerships to drive successful collaborations.

  • Proficiently handled foundational office tasks such as constructing media kits, preparing, and delivering media packages, coordinating with printers, attending client video calls, note-taking, and contributing to client work brainstorming sessions.

 

Austin Way - Modern Luxury | Editorial Intern May 2023 - September 2023

Austin, Texas

  • Authored and successfully published a feature article featured in the premiere issue of Austin Way magazine.

  • Built and maintained strategic relationships with local businesses, conducting in-depth interviews and securing high-quality images essential for publication, enhancing content richness and authenticity.

 

Miracle Foundation | Marketing Campaign Manager      October 2022-December 2022

Austin, Texas

  • Spearheaded a highly successful month-long fundraising campaign, exceeding expectations by raising over $8,600—more than doubling the donations of the previous year.

  • Achieved a +300% increase in engagement for the Instagram fundraising page through strategic outreach tactics.

  • Directed the organization's social media presence and advertising efforts, maintaining a compelling online brand image.

 

Moving Moments | Social Media Marketing Intern August 2021 - May 2022

Austin, Texas

  • Constructed a comprehensive Excel-based Influencer list featuring over 1,000 contacts, proactively initiating collaborations and expertly managing influencer relations.

  • Scheduled and directed content creation, editing, and strategic posting on both TikTok and Instagram platforms.

  • Actively contributed to planning sessions with the Marketing and Public Relations teams, providing valuable insights and coordination.

 

TikTok & Instagram | Social Media Influencer December 2019 - May 2022

  • A self-directed influencer with a social network of 735,000 followers on TikTok and Instagram, created data-driven content that aligned with brand values and sponsorship guidelines.

  • Partnered with notable brands including Free People Movement, Wrangler, Tecovas, John Frieda Hair Care, Princess Polly, Milk Makeup, Simon G Jewelry, and GrandeLASH.

  • Selected as the Free People Movement Campus Ambassador, played a key role in promoting and leading two highly successful promotional events on the UT Austin campus, achieving the highest attendance among all campuses nationwide.

EDUCATION

Bachelor of Science in Advertising; Minor in Business Foundations

The University of Texas at Austin | 4.0 GPA | Graduating in May 2025

Moody College of Communications Dean's List Honors all 7 semesters

Texas Media & Analytics Program August 2023 - May 2024

  • Selected for a competitive program focused on building expertise in analytics, account planning, and communication channel strategy

  • Led team as project manager to develop and present a year-long advertising campaign for a real-world client.

  • Gained valuable industry experience through market simulations and industry certifications.

SOFTWARE SKILLS

  • Microsoft Office

  • Google Suite

  • Cision

  • Loomly

  • Canva

  • Squarespace

SKILLS 

  • Client Relations

  • Lead Generation

  • Pitch Development

  • Communication

  • Creative Problem Solving

  • Team Collaboration

  • Strong Work Ethic

  • Persuasive

  • Detail Oriented

CERTIFICATIONS

  • Amazon Advertising Foundations Certification

  • Amazon Sponsored Ads Certification

  • Google Analytics Certification

  • Google Ads Certification     

  • PR Council’s 2022 Agency-Ready Certificate Program  

Activities

  • Texas Media & Analytics Program - August 2023 - May 2024

  • Zeta Tau Alpha Sorority – August 2021- May 2025

  • Texas Advertising Group (TAG) – August 2022 - May 2023

  • TAG Mentorship Program – August 2022 – May 2023

  • Texas Public Relations Student Society of America (PRSSA) – August 2022 – May 2023